1.Get Out of The Store
Business owners with a brick and mortar store need to reach out to a bigger audience online. Social media isn’t new. people have always gathered to talk about business, life and community events. Social media is about doing that online. Establishing a presence on the internet even if you have got a physical store, is critical. create an interactive, regularly updated site or blog, or by build informative yet informal profiles on social networking sites like Facebook or Twitter. Being active on social media sites will not only increase brand awareness, it’ll also boost your company’s rank on search engines, and prove that you’re a business that is in sync with the times.
2.Share Your Expertise Freely
Let the public know what you’re an expert at and use that to boost your credibility and value. Publish tips, share your experience through public speaking, even try pitching the media… make it super easy for people to associate you and your business with excellence and expertise in your field.Many communities currently have online forums/bulletin boards that provide varying levels of paid memberships. Purchase a membership that allows you to advertise your business and USE IT. each time you post with your business ID, your business name (and web page link) you’re putting yourself out there in front of potential customers. simply remember not to get caught up in community drama as every post represents you and your business!
Not all exposure is online. create yourself the expert in your field in your local community as well. Volunteer to show seminars through your native Chamber of Commerce concerning your space of experience. Your business can receive promotion through the event itself, yet as through all promoting for the event.
3.Never Stop Growing Your Network
Expand your network of contacts and potential clients. ask your best, most powerful, most influential friends or business associates to introduce you to the five people they think you should meet to expand your business. Take every of the contacts out for low and find to grasp them. Discuss your plans and future goals, tell them about why your business is special and ask for their recommendation. you will be amazed at however these new contacts pays off ten-fold with recommendations to you for new business and innovative ideas you hadn’t thought of.
Give away your product or promotional item on Twitter. raise a question about a product on your website or diary. the first person to answer wins. when you send the item write, “Retweet upon receipt,” to be entered in a second contest.
5.Maintain Relationships With Clients
The difference between a successful company and a mediocre one often boils down to an owner’s commitment to building (and sustaining) relationships with purchasers and prospects. while it’s important to stay up traditional communication and PR, business owners should also be extending their relationships through online forums – website, blogs, and social networks. Conversations are happening all around you – are you listening, are you participating? are you a concept leader? Be visible!
6.Inspire Customers To Call You
Do something really different. Send a monthly postcard instead of a hard copy newsletter. Self-printed cost is $0.46 ea. including the stamp. make it fun and colorful with a strong “Call to Action” title, like: “100 reasons to call us. List 10-to-20 reasons, including your skills, talents, and tasks. give customers a coupon for a discount, or a free doughnut, or something fun to inspire them to call.